PRODUCTPRESENTATION
– BROADCASTING ON MEDIA PLATFORMS: Advertise your campaigns on Google, Facebook, Waze, Email, Messages, Web, TV, YouTube, TikTok, Instagram and more…
– OPTIMIZATION BY POINT OF SALE: TOWARDS A MORE ADAPTED AND BETTER TARGETED LOCAL DIGITAL ADVERTISING ARMIS solved this multilocal problem by developing an artificial intelligence called FLAI (Fast Learning AI). AI steps up to this challenge by automatically creating campaigns and advertising for each store by optimising investment on each digital platform in order to respect the budget given and that store by store. This results in an optimized and targeted advertising message at the local level, while also ensuring sufficient advertising pressure. ARMIS has developed Machine Learning algorithms that bring complementary intelligence to digital platforms (Google, Facebook, Xandr, DV360, Waze, etc.) and calibrate these platforms for multilocal contraints.
– GEOCIRCLING: Thanks to its technology, ARMIS enables you to target consumers around your point of sales with a unique accurancy that maximizes your in-store visits all the while eliminating the risk of competition between two outlets of the same brand. This solution, based on territory specific divisions targeting, is thus much more precise than any kind of postal code or single-circle targeting. GeoCircling targeting generates a combination of circles that perfectly match the catchment area of each shop.
– OFFLINE/ONLINE ARBITRAGE: A BETTER EQUILIBRIUM BETWEEN PRINT AND DIGITAL COMMUNICATION ARMIS issues a switchover recommendation to its retail customers with the objective of defining the optimal paper-digital mix to drive its sales operations. The percentage of changeover is calculated for each store and is the result of a comparison of two indicators: a paper efficiency indicator and a digital score.
