With an estimated USD 757 bn market value in 2024 (just under EUR 700 bn), the French retail sector remains one of the most dynamic in the world.
With the support of French and international experts, Business France has selected 28 gems of French retail tech to showcase their solutions at NRF 2026, where nearly 30,000 retailers, vendors, and industry specialists gather every year. Organized by Business France and La French Tech, the French Pavilion will highlight the very best of French innovation.

From Data and Marketing to Efficiency, Omnichannel, and User Experience, our startups will be presenting their cutting-edge solutions.