French Pavilion


JANUARY 14-16, 2024


BOOTH #403

42 gems of French retail tech will be at NRF 2024


With 546 Bn EUR revenue in 2022 and internationally known players, the French retail market is one of the most dynamic in the world. It is no surprise that French retail-related innovations are flourishing in this ecosystem!

With the help of French and international experts of the field, Business France has selected 42 gems of French retail tech to exhibit their solutions at NRF 2024, where nearly 30,000 retailers, vendors and industry specialist gather every year.

From Supply Chain and Marketing to Efficiency, Omnichannel, and User Experience, our startups will be showcasing their innovations in our French Pavilion, run by Business France and La French Tech.

About the French retail market

546 Bn EUR

Revenue of the French retail sector



1,1 Bn EUR

Invested in retail innovations

1,8 M

Jobs in the sector

Getting there – Finding us

Jacob K. Javits

Convention Center

429 11th Ave, New York; NY 10001
Level 1 booth 409


By train: line 7.
By bus: line M34, M42, M50, M12, and M11.

Click here for more access information.

Javits Center

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