More than 10 years ago, Cédric was enjoying a successful career as a professional basketball player in mainland France.Every time he came back from his holidays on Reunion Island, he would pack his suitcases with bottles of rum, to the delight of his sporting friends.One day, on his return, he sadly forgot his gifts. But our sportsman didn’t let that stop him. He bought a bottle of traditional Réunionese rum in a supermarket and spiced it up with Espelette chilli pepper – and it was a hit! This story also demonstrates their driving philosophy: that the quality of their ingredients is essential. They create flavored rums using fresh fruits, without the addition of coloring, preservatives, or artificial flavors. Their commitment to authenticity is also reflected in the use of Réunion Island rum. The fresh fruits used primarily come from family-owned agricultural lands, an approach that strengthens their connection to their local roots and contributes to supporting the agricultural communities on the island.
By doing so, they share not only their passion for rhum arrangé, but also the varied delights of Reunion Island, creating a complete experience for their customers.