Hall 11.2 – Booth 270 J
#Design #Sensory #Identity #User #Mobility #PerceivedQuality
about us :
RCP is a public transport design agency and a leader in Sensory design since 1986, an engineering method centered on human. RCP has developed a unique methodology that approaches every project as a whole, taking into account the context and the user. The aim is to bring innovation by examining each subject studied and provide an original point of view based on several fundamentals: identify and understand the issues, define customized solutions, provide user-oriented design based on user satisfaction.
RCP develops design solutions in various fields: urban transport, high speed, interiors, public spaces and street furniture. RCP has designed urban transport in France (Paris, Tours, Nantes, Le Havre…) and internationally (Algeria, China, Sweden…). RCP offers design project assistance to public contracting authorities, project managers, train manufacturers and railway suppliers.
DESIGN :
RCP creates innovative products following a global design approach, from the identification of uses/needs, to sketches/3D design. Product design, design of services, interior design, urban furniture
Nantes-France-Semitan > design of the tram, innovative approach based on co-design with panel of users for new interactive door knob
IDENTITY :
RCP develops for its clients a creative strategy defining the DNA of their products, services or business image. Strategic positioning, brand image, communication supports
Toulouse-France-Tisséo-Alstom > design of the metro line 3, design of the identity of the city public transport
SENSORY :
Through its sensory’s laboratory RCP identifies the objective criteria that define perceived aspects to identify “where to focus the design effort”.
Perceived quality, cognitive ergonomics, user experience, sensory DNA
Société du Grand Paris- Systra > metro lines 15,16 and17, design project management, expectations of users study
OUR ECO-RESPONSIBLE ENGAGEMENTS
Eco-design approach
CONTACT US
56 avenue Marcel Dassault – 37200 Tours – FRANCE
E-mail : contact@rcp.fr
Tél. : +33 (0)2 47 75 25 25 / +33 (0)6 07 28 96 68
www.rcp.fr