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COMPANY PROFILE
Ball’N Connect is the world’s largest digital basketball club, bringing together 550 million players to create a platform for genuine connections through a shared love of basketball. Whether you’re looking for friends, sports partners, or teams, Ball’N Connect caters to athletes of all levels.
The platform serves a diverse group of users united by their passion for basketball. Both professional and amateur athletes use it to network, find opportunities, and advance their careers. Coaches (and soon scouts) can discover talent to enhance their teams. Recreational players benefit from finding playing partners, joining local teams, and accessing training resources to improve their skills.
Basketball enthusiasts and fans engage with the community through exclusive content, discussions, and events. The platform is designed to meet the specific needs of each user group, fostering connections and creating opportunities within the global basketball community.
Ball’N Connect also offers several upselling and cross-selling opportunities, such as sponsorships, ticketing, events, merchandising, and facility rentals, thanks to the commitment of their community.
Community Engagement
Ball’N Connect has achieved remarkable growth with minimal marketing expenditure, reaching 50,000 members within 500 days. This success is driven by a cost-efficient strategy that leverages a unique community-focused approach to foster deep engagement and loyalty. By precisely targeting the Gen Z market in France, the company has demonstrated a keen understanding of this demographic’s preferences and behaviors. This targeted, scalable approach not only allows them to replicate their success in other regions but also sets them apart with an innovative growth strategy.
Their Solution
The Ball’N Connect mobile application allows users to geolocate basketball courts, see how many players are currently playing, and organize games. More importantly, it promotes the practice of basketball. The aim of their technology is to unite the basketball community around their app. The company also plans to offer additional services, such as events and opportunities to improve skills with coaches.
CONTACT
Baroa Aurélien
CEO