Our Events

Since 2018, the European Taste Experience oganizes and promotes tastings in stores for the general public, BtoB tastings where professionals can discover and add new products to their portfolio – or their menu, delegations of European companies traveling to the US to showcase their products, or trips to France for retailers willing to source new products for their shelves.

2022

In March 2022, When the show reopens after 2 years, Europe will showcase its best offerings at the Natural Product Expo.  Our delegation will present a large array of natural products crafted with the best ingredients.

Organized exclusively for importers, distributors and retailers, our roadshows are a great European Taste Experience!

In September, another roadshow will take French gourmet food brands to Philadelphia, where they will showcase their products to local professionals

Heading to Chicago, the campaign will introduce an exclusive selection of French food makers offering private label gourmet products

To be announced soon: the last quarter will be the occasion for selected retailers to showcase French products on their shelves – Stay tuned for more information!

2021

Fancy Food Show was the occasion to relaunch the campaign with a new logo and a conference that asked an important question: “How are European Quality Labels Answering Current Consumer Trends?” Watch the replay to discover the many answers to that question!

In December, Le District will treat their customers with a few weeks of animation under the European banner. “Enjoy it’s from Europe” will be the occasion to taste unique flavors and products coming from France, in store and on the menu!

2020

In September 2020, our virtual roashow took a selection of French food products to Chicago and Seattle. Organized exclusively for importers, distributors and retailers, these socially distanced tastings were still a great European Taste Experience!

In November, Major Retailers across America offered their customers a week under the European banner. “Enjoy it’s from Europe” was the occasion for foodies to taste unique flavors and products coming from France, available directly in the stores!

2019

Europe showcased its best products at the Natural Products Expo West.  Our delegation presented a large array of natural products designed with the best ingredients.

Pastry ingredients and specialties, processed fruit or vegetables… Our delegation brought a wide range of ingredients and gourmet products ready to be used by the most demanding chefs in America.

In June 2019, our European roadshow stopped in Washington DC and New York City! This European Taste Experience introduced a dozen French food producers and their products to food professionals willing to expand their portfolio.

From June to December, Morton Williams adopted the European colors to highlight its European offering. “Enjoy it’s from Europe” was the occasion for foodies to taste unique flavors and products coming from France, readily available on the store’s shelves.

In September 2019, a second roadshow stopped in Florida, both in Miami and Orlando, to allow a dozen French food producers to introduce their products to food professionals in search for new suppliers.

2018

Charcuterie, seafood, pastries and chocolates, mushrooms, bread, jams, processed fruit or legumes… Our delegation brought together a wide range of ingredients and gourmet products ready to be used by hospitality and food service professionals.

Atlanta and Baltimore were hungry for more European products! In September, they got a great European Taste Experience. Organized for importers, distributors and retailers, this roadshow featured a dozen French food producers, and most importantly: their products!

In November, Major Retailers across America offered their customers a week under the European banner. “Enjoy it’s from Europe” was the occasion for foodies to taste unique flavors and products coming from France and available directly in store!