{"id":14938,"date":"2026-05-29T10:44:34","date_gmt":"2026-05-29T08:44:34","guid":{"rendered":"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/?p=14938"},"modified":"2026-06-12T15:19:36","modified_gmt":"2026-06-12T13:19:36","slug":"5-laccompagnement-business-france","status":"publish","type":"post","link":"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/5-laccompagnement-business-france\/","title":{"rendered":"5. L&rsquo;accompagnement Business France"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull header-mobile alignwide alignwide getwid-section-content-custom-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-normal getwid-padding-left-medium getwid-padding-right-medium\" style=\"min-height:0px;padding-bottom:25px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:850px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-white-background-color\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading retour-agenda has-custom-font-size\" style=\"font-size:25px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-gray-color\" style=\"text-align:center;text-transform:uppercase\"><img loading=\"lazy\" decoding=\"async\" width=\"30\" height=\"30\" class=\"wp-image-9426\" style=\"width: 30px\" src=\"https:\/\/event.businessfrance.fr\/the-battery-show-2025\/wp-content\/uploads\/sites\/1502\/2022\/05\/Retour-left.png\" alt=\"\"><a href=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/guide-de-lexposant\/\">Guide de l&rsquo;exposant<\/a><\/h4><\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-dark-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-getwid-advanced-heading alignwide alignwide has-custom-font-size fs-mobile-60\" style=\"font-size:40px;margin-bottom:15px;margin-top:10px\"><h1 class=\"wp-block-getwid-advanced-heading__content has-text-color has-blue-color\" style=\"text-align:center\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-gray-color\"><strong>L&rsquo;accompagnement Business France<\/strong><\/mark><\/h1><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading retour-agenda has-custom-font-size\" style=\"font-size:20px\"><p class=\"wp-block-getwid-advanced-heading__content has-text-color has-blue-color\" style=\"text-align:center;text-transform:uppercase\"><\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-section-content-custom-width\" style=\"margin-bottom:0px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:55px;padding-bottom:55px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1403px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#e3eeff\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading\"><h3 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:center\"><strong>AVANT LE SALON<\/strong><\/h3><\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dans le cadre de l\u2019organisation du Pavillon France sur <strong>FORMNEXT<\/strong>, Business France optimise la participation des entreprises fran\u00e7aises via des actions de promotion et de pr\u00e9paration : \u200b<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong>CAMPAGNE COLLECTIVE DE COMMUNICATION<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-33.png\" alt=\"\" class=\"wp-image-13773\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post sponsoris\u00e9s sur LinkedIn<\/strong> pour aupr\u00e8s d\u2019une cible de de prospects allemands r\u00e9alis\u00e9s par notre bureau de presse en Allemagne<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong>E-CATALOGUE<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-33.png\" alt=\"\" class=\"wp-image-13773\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mise en avant de votre entreprise sur le e-catalogue <\/strong>du Pavillon France diffus\u00e9 aupr\u00e8s d\u2019interlocuteurs allemands. Vous b\u00e9n\u00e9ficiez d\u2019une page d\u00e9di\u00e9e \u00e0 votre entreprise, ainsi que d\u2019un r\u00e9f\u00e9rencement sur le flyer distribu\u00e9 pendant le salon. Fiche catalogue \u00e0 retourner avant le <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">30\/06\/2026<\/mark><\/strong> \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200b<a href=\"mailto:flavien.rossi@businessfrance.fr\" target=\"_blank\" rel=\"noreferrer noopener\">flavien.rossi@businessfrance.fr<\/a><\/li>\n\n\n\n<li><a href=\"mailto:melinda.yang@businessfrance.fr\" target=\"_blank\" rel=\"noreferrer noopener\">melinda.yang@businessfrance.fr<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Exemple d&rsquo;un <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">article <\/mark>: <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"801\" src=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-1.png\" alt=\"\" class=\"wp-image-15041\" style=\"width:386px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-1.png 646w, https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-1-242x300.png 242w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"505\" src=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-2.png\" alt=\"\" class=\"wp-image-15042\" style=\"aspect-ratio:1.291110753898087;width:544px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-2.png 652w, https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Exemple-article-2-300x232.png 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Exemple d&rsquo;un <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">flyer <\/mark>: <\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"949\" src=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-1.png\" alt=\"\" class=\"wp-image-15043\" style=\"aspect-ratio:0.6986420566908372;width:407px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-1.png 663w, https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-1-210x300.png 210w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"946\" src=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-2.png\" alt=\"\" class=\"wp-image-15044\" style=\"aspect-ratio:0.7019199828381423;width:415px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-2.png 664w, https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/wp-content\/uploads\/sites\/1594\/2026\/05\/Flyer-interschutz-2-211x300.png 211w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong><strong>Prospection collective<\/strong>\u200b<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-33.png\" alt=\"\" class=\"wp-image-13773\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ciblage et invitation d\u2019acteurs cl\u00e9s du secteur d\u2019Allemagne, Conseils march\u00e9s avec nos experts pr\u00e9sents lors du salon. Cocktail de networking pr\u00e9vu (date \u00e0 confirmer)\u200b<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong><strong>2 Webinaires de pr\u00e9paration <\/strong>\u200b<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-33.png\" alt=\"\" class=\"wp-image-13773\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">1 &#8211;<\/mark> <strong>Avec notre standiste<\/strong> : pour tous les aspects techniques de votre stand\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">2 &#8211;<\/mark> Conseils sur la <strong>pr\u00e9paration du salon<\/strong>, pr\u00e9sentations du<strong> march\u00e9 Allemand<\/strong> et <strong>conseil <\/strong>\u00e0 l\u2019approche de vos interlocuteurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-section-content-custom-width\" style=\"margin-bottom:0px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:55px;padding-bottom:55px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1403px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-dark-blue-background-color\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading\"><h3 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:center;font-weight:normal\"><strong>APRES LE SALON<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong>BILAN DU SALON<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-34.png\" alt=\"\" class=\"wp-image-13774\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous recevrez \u00e0 l\u2019issue du salon un bilan de la part des organisateurs, ainsi qu\u2019un bilan de la part de Business France sur les actions men\u00e9es \u00e0 cette occasion. \u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">\u2192 Enqu\u00eate de satisfaction :\u200b<\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nous viendrons \u00e0 votre rencontre le dernier jour du salon afin d\u2019\u00e9changer sur votre participation et de recueillir votre retour d\u2019exp\u00e9rience. \u200b<\/li>\n\n\n\n<li>Vous recevrez \u00e0 l\u2019issue du salon un questionnaire de satisfaction envoy\u00e9 automatiquement par l\u2019adresse <a href=\"mailto:no-reply@news.teamfrance-export.fr\" target=\"_blank\" rel=\"noreferrer noopener\">no-reply@news.teamfrance-export.fr<\/a> au contact indiqu\u00e9 sur votre bon de commande.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading has-custom-font-size\" style=\"font-size:20px;margin-bottom:30px\"><h4 class=\"wp-block-getwid-advanced-heading__content has-text-color has-primary-color\" style=\"text-align:left;text-transform:uppercase\"><strong><strong>L\u2019IMPORTANCE DU SUIVI<\/strong>\u200b<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/event.businessfrance.fr\/ces-automotive\/wp-content\/uploads\/sites\/1566\/2026\/04\/image-33.png\" alt=\"\" class=\"wp-image-13773\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour capitaliser sur votre pr\u00e9sence lors du salon, un travail de suivi aupr\u00e8s des contacts rencontr\u00e9s est primordial apr\u00e8s l\u2019\u00e9v\u00e8nement. \u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business France peut vous accompagner dans cette d\u00e9marche, n\u2019h\u00e9sitez pas \u00e0 nous solliciter.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informations sur l&rsquo;e-catalogue, communication.<\/p>\n","protected":false},"author":1079,"featured_media":14932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[53],"tags":[],"class_list":["post-14938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-de-lexposant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5. L&#039;accompagnement Business France - Smart-City Expo 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/event.businessfrance.fr\/smart-city-expo-2026\/?p=14938\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5. 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