{"id":10977,"date":"2024-12-03T21:47:44","date_gmt":"2024-12-03T20:47:44","guid":{"rendered":"https:\/\/event.businessfrance.fr\/nrf\/?p=10977"},"modified":"2025-02-17T14:20:42","modified_gmt":"2025-02-17T13:20:42","slug":"armis","status":"publish","type":"post","link":"https:\/\/event.businessfrance.fr\/nrf\/armis\/","title":{"rendered":"Armis"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section header-mobile alignfull getwid-section-content-custom-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-normal getwid-padding-left-medium getwid-padding-right-medium getwid-reset-min-height-mobile\" style=\"min-height:350px;padding-bottom:25px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:850px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-white-background-color\" style=\"background-image:url('https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/AdobeStock_168570949-1.jpeg');background-position:52% 20%;background-repeat:no-repeat\"><div class=\"wp-block-getwid-section__background-image-wrapper\"><img decoding=\"async\" class=\"wp-block-getwid-section__background-image\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/AdobeStock_168570949-1.jpeg\" alt=\"\"\/><\/div><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading alignwide alignwide has-custom-font-size fs-mobile-60\" style=\"font-size:80px\"><h1 class=\"wp-block-getwid-advanced-heading__content has-text-color has-white-color\" style=\"text-align:center\">Armis<\/h1><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignwide alignwide getwid-section-content-custom-width\" style=\"margin-bottom:0px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:55px;padding-bottom:55px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-blue-background-color\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/Logos-site-NRF-2025-Entreprises-35.png\" alt=\"\" class=\"wp-image-10978\" style=\"width:219px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/Logos-site-NRF-2025-Entreprises-35.png 300w, https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/Logos-site-NRF-2025-Entreprises-35-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-getwid-advanced-heading alignwide alignwide has-custom-font-size fs-mobile-60\" style=\"font-size:40px;margin-bottom:3%;margin-top:10px\"><h3 class=\"wp-block-getwid-advanced-heading__content has-text-color has-dark-blue-color\" style=\"text-align:left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">COMPANY<\/mark>PROFILE<\/strong><\/h3><\/div>\n\n\n\n<p class=\"has-dark-blue-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">ARMIS is the multilocal\u00a9 technology platform that automates local digital campaigns through creation, distribution and geolocalized optimization.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignwide alignwide getwid-section-content-custom-width\" style=\"margin-bottom:0px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:55px;padding-bottom:55px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-dark-blue-background-color\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-getwid-advanced-heading alignwide alignwide has-custom-font-size fs-mobile-60\" style=\"font-size:40px;margin-bottom:3%;margin-top:10px\"><h3 class=\"wp-block-getwid-advanced-heading__content has-text-color\" style=\"text-align:left;color:#22242f\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gray-color\">PRODUCT<\/mark>PRESENTATION<\/strong><\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; BROADCASTING ON MEDIA PLATFORMS: Advertise your campaigns on Google, Facebook, Waze, Email, Messages, Web, TV, YouTube, TikTok, Instagram and more&#8230; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; OPTIMIZATION BY POINT OF SALE: TOWARDS A MORE ADAPTED AND BETTER TARGETED LOCAL DIGITAL ADVERTISING ARMIS solved this multilocal problem by developing an artificial intelligence called FLAI (Fast Learning AI). AI steps up to this challenge by automatically creating campaigns and advertising for each store by optimising investment on each digital platform in order to respect the budget given and that store by store. This results in an optimized and targeted advertising message at the local level, while also ensuring sufficient advertising pressure. ARMIS has developed Machine Learning algorithms that bring complementary intelligence to digital platforms (Google, Facebook, Xandr, DV360, Waze, etc.) and calibrate these platforms for multilocal contraints. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; GEOCIRCLING: Thanks to its technology, ARMIS enables you to target consumers around your point of sales with a unique accurancy that maximizes your in-store visits all the while eliminating the risk of competition between two outlets of the same brand. This solution, based on territory specific divisions targeting, is thus much more precise than any kind of postal code or single-circle targeting. GeoCircling targeting generates a combination of circles that perfectly match the catchment area of each shop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; OFFLINE\/ONLINE ARBITRAGE: A BETTER EQUILIBRIUM BETWEEN PRINT AND DIGITAL COMMUNICATION ARMIS issues a switchover recommendation to its retail customers with the objective of defining the optimal paper-digital mix to drive its sales operations. The percentage of changeover is calculated for each store and is the result of a comparison of two indicators: a paper efficiency indicator and a digital score.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"464\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/innovation_en_machine_learning_en.jpg\" alt=\"\" class=\"wp-image-10979\" style=\"width:412px;height:auto\" srcset=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/innovation_en_machine_learning_en.jpg 790w, https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/innovation_en_machine_learning_en-300x176.jpg 300w, https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/innovation_en_machine_learning_en-768x451.jpg 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignwide alignwide getwid-section-content-custom-width\" style=\"margin-bottom:0px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"padding-top:55px;padding-bottom:55px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:1140px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#e3eeff\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading alignwide alignwide has-custom-font-size fs-mobile-60\" style=\"font-size:40px;margin-bottom:3%;margin-top:10px\"><h3 class=\"wp-block-getwid-advanced-heading__content has-text-color has-gray-color\" style=\"text-align:center\"><strong>DISCOVER MORE<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2022\/05\/web-page.png\" alt=\"\" class=\"wp-image-10720\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2024\/12\/One_pager-1.png\" style=\"background-color:#428eff\" target=\"_blank\" rel=\"noreferrer noopener\">ONe-pager<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2022\/05\/internet1.png\" alt=\"\" class=\"wp-image-10718\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/armis.tech\/en\/multilocal-advertising-technology\/\" style=\"background-color:#428eff\" target=\"_blank\" rel=\"noreferrer noopener\">WEBSITE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/event.businessfrance.fr\/nrf\/wp-content\/uploads\/sites\/1360\/2022\/05\/social-2.png\" alt=\"\" class=\"wp-image-10719\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.linkedin.com\/company\/armis-tech\/\" style=\"background-color:#428eff\" target=\"_blank\" rel=\"noreferrer noopener\">LINKEDIN<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ARMIS is the multilocal\u00a9 technology platform that automates local digital campaigns through creation, distribution and geolocalized optimization.<\/p>\n","protected":false},"author":975,"featured_media":10978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[33],"tags":[],"class_list":["post-10977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armis - NRF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/event.businessfrance.fr\/nrf\/armis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armis - NRF\" \/>\n<meta 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