WHEN
March 14th : Plenary session
March 15th : BtoB meetings
March 16th : B2B meetings with Chinese buyers
WHERE
FREE EVENT
100% ONLINE
China : closed borders, but open market!
The French consumer goods companies are gaining market shares!
You too, come and conquer the 1st world market!
China was the first country to exit the pandemic and find growth anew. Since the end of Q1 2020, the country has experienced a vigorous economic recovery. All indicators seem to be positive. As the only country to have recorded positive growth in 2020 (+2.3%), the majority of analysts anticipate numbers around 8% for 2021 and a 5 to 6% growth for 2022.
More than ever, China must deal with a host of issues, surrounding technology, the environment, healthcare, its aging population, and the modernization of its industrial facilities to ensure higher quality standards and satisfy increasingly demanding customers. French companies have a lot to offer in this context, and they are fully equipped to succeed. Contrary to popular belief, the Chinese market is accessible to more than just large corporations – there is a track record of success for SMEs and ETIs!
There are numerous business opportunities for French companies:
- Economic growth is driven by domestic consumption. E-commerce is booming, with growth figures nearing 20% during the crisis. Several product segments have benefited from this, notably consumer goods, luxury, beauty & lifestyle (Cosmetics in particular, since China was the #1 export market, besting Germany & the USA), & agribusiness – wine and spirits, gourmet products, children-related products.
- With over 400 million consumers, China is the biggest middle class in the world. With such a deep market, even niche strategies can quickly bring in millions of consumers. The change of scale is radical and requires a fresh look on the market and its opportunities. Chinese millenials, go shopping at Tmall or JD.com, use Didi Chuxing to transit around the city while chatting and making purchases on WeChat.
- The COVID crisis has acted as a catalyst for new tendencies, accelerating the digitalization of the Chinese economy and industry. During this time, there has been stunning progrèss in certain technological fields : Artificial intelligence, big data, facial recognition, 5G networks and the IoT, microelectronics, online commerce, robotics, educational technology, etc. China has positioned itself as an laboratory for these new technologies and practices. The Chinese market must be at the center of export and innovation strategies for french tech companies.
- China has focused on accelerating its energy transition and improving the quality of its industrial output. The COVID crisis has only reinforced these two plans, which will udoubtedly remain at the center of the Chinese strategy. TheChinese president’s announcement of new carbon neutrality objectives has kickstarted change when it comes to renewables, energy efficiency, waste management and new mobility solutions.
To discuss the opportunities surrounding the #1 consumer market, Business France will be hosting a forum from March 14th to 15th focusing exclusively on China.
- Plenary sessions, thematic, sectorial and cross-sectional workshops, on the morning of March 14th.
- Online B2B meetings with experts in the Chinese market, on the morning of March 15th.
- Online B2B meetings with Chinese buyers, on the morning of March 16th
Think recovery, think export!
PROGRAM
Conducted by Arnaud FLEURY, Economic journalist
Monday, March 14: Plenary session
9:00: Official opening speeches
Christophe LECOURTIER, Chief Executive Officer, Business France
Laurent BILI, French Ambassador to China
9:20: Growth momentum of China in 2022
Jean Marc FENET, Chief of the Regional economic service China, DG TRESOR
Antoine de GUILLEBON, Head of Strategy, HSBC China
9:40: How to properly get into the Chinese consumer goods market?
Julie HERVE, Regional Intellectual Property Counsellor in China, INPI
Zhen HUANG, Lawyer, UGGC AVOCATS
Sandrine DOCGNE KAMDEM, Responsible Customs Compliance,UPS
Sylvie SAVOIE, Beijing Office Managing Partner, DS Avocats
Julie LAULUSA, Managing partner of MAZARS Mainland China, MAZARS Group Executive Board Member
10:20: Fashion & Cosmetics: Opportunities and latest consumer trends
Frédéric GUIRAL DE HAAS, CEO, NIVOSE 1933
Grégoire GRANDCHAMP, Founder, NEXT BEAUTY
Sisley SONG, Managing Director, WAVECOM
11:00: Gourmet products and Wine & Spirits: How to gain market shares and take advantage of the growing demand in China?
David BEUTIN, Sales Manager, DELIFRANCE CHINA
Denis VERGNEAU, General Manager, SINODIS
Xavier PIGNEL-DUPONT, Asia Pacific Managing Director, CASTEL Wine Greater China
Matthieu ROCHETTE SCHNEIDER, General Manager, CENTDEGRÉS
Anne-Sophie LHOTOLARY, Customer Marketing Executive E-commerce, UPS
11:40: Concluding Remarks
Thibaut FABRE, Director, BUSINESS FRANCE China
This program can be updated
Tuesday, March 15: B2B meetings with the Chinese experts market
(depending on the number of places available)
Business France China:
Jérémie FORQUIN, Pekin Head of department
François-Victor NOIR, Senior Trade Advisor Lifestyle Division : Fashion, Beauty, Design
Ting XIE, Senior Trade Advisor Cosmetics
David ROLLAND, Director of Food, Beverage & Agricultural Equipment Dpt
Marie ZHANG, Chief Senior Trade Advisor Food, Beverage & Agricultural
Ying LI, Senior Trade Advisor, Regulatory expert Agrotech
And also:
David GUINHUT, Head of French desk, China, HSBC Bank (China) Limited
Patrick GILLARD CHEVALLIER, International Development Manager, HSBC Continental Europe
Thomas CHEN, Accounting & Outsourcing solutions, MAZARS
Alban RENAUD, Partner – Head of China Practice, ADALTYS
Zhen HUANG, Lawyer, UGGC Avocats
Julie HERVE, Regional Intellectual Property in China, INPI
Sylvie SAVOIE, Beijing Office Managing Partner, DS AVOCATS
Manuella MOULIN, France Marketing Manager, UPS
Wednesday, March 16: B2B meetings with Chinese Keys Accounts
Collective digital meetings will be organized with Chinese key accounts on March 16, depending on the number of places available:
- Hema (Gourmet Foods)
- Epermarket & Epermall (Gourmet Foods)
- Diva China (Wine & Spirits)
- D1M (Cosmetics & Fashion, Luxury)
- Magic Panda (Fashion & Accessories, Decoration)
- XiaoHongShu (Fashion & Accessories, Luxury, Cosmetics)