{"id":8579,"date":"2021-04-06T11:56:59","date_gmt":"2021-04-06T10:56:59","guid":{"rendered":"http:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=8579"},"modified":"2025-02-06T11:32:34","modified_gmt":"2025-02-06T10:32:34","slug":"etude-sopexa-tendances-marketing-opportunites-pour-les-produits-francais-sur-le-marche-suisse","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/etude-sopexa-tendances-marketing-opportunites-pour-les-produits-francais-sur-le-marche-suisse\/","title":{"rendered":"Etude SOPEXA : tendances marketing &amp; opportunit\u00e9s pour les produits fran\u00e7ais sur le march\u00e9 suisse (2020)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1 style=\"text-align: center\">Etude Sopexa<\/h1>\n<h1 style=\"text-align: center\">Tendances marketing et opportunit\u00e9s pour les produits fran\u00e7ais sur le march\u00e9 suisse<\/h1>\n<p>&nbsp;<\/p>\n<p>Cette \u00e9tude, financ\u00e9e par Le Minist\u00e8re de l\u2019Agriculture et de l\u2019Alimentation, a pour objectif de d\u00e9gager les grandes tendances en mati\u00e8re de consommation ainsi que le marketing qui en d\u00e9coule, dans le secteur de l\u2019alimentaire en Suisse.<\/p>\n<p>Il s\u2019agit d\u2019identifier les leviers porteurs en mati\u00e8re de positionnement marketing, d\u2019all\u00e9gations ou de pr\u00e9sentation produit qui permettront de d\u00e9gager des bonnes pratiques dont les produits fran\u00e7ais pourront s\u2019inspirer.\u00a0<\/p>\n<p>Divis\u00e9e en trois zones linguistiques, la Suisse se diff\u00e9rencie de ses voisins par une forte empreinte des distributeurs nationaux et par un locavorisme prononc\u00e9. N\u00e9anmoins, le fort pouvoir d&rsquo;achat qui caract\u00e9rise ce pays conf\u00e8re \u00e0 ses consommateurs un go\u00fbt pour les produits de qualit\u00e9. De fait, de r\u00e9elles opportunit\u00e9s existent pour les produits fran\u00e7ais qui sont vus comme des produits qualitatifs, authentiques et raffin\u00e9s. Leur qualit\u00e9 est reconnue, bien qu\u2019ils n\u2019aient pas partout la m\u00eame notori\u00e9t\u00e9 : plus consomm\u00e9s et appr\u00e9ci\u00e9s en Suisse romande, ils repr\u00e9sentent encore un march\u00e9 de niche, mais \u00e0 haut potentiel, en Suisse al\u00e9manique.<\/p>\n<p style=\"text-align: center\">\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/formulaire-etudes\/\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||-60px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_enable_color=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p style=\"text-align: center\">Pour cette \u00e9tude, 6 grandes tendances de consommation ont \u00e9t\u00e9 d\u00e9crypt\u00e9es. Ces tendances ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es \u00e0 partir des donn\u00e9es de Mintel, de la presse g\u00e9n\u00e9raliste et sp\u00e9cialis\u00e9e ou des r\u00e9seaux sociaux. Des exemples en mati\u00e8re de marketing et de communication utilis\u00e9s par les marques, que ce soit lors de lancement de produit ou d\u2019innovations packaging, viennent illustrer ces tendances transversales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FF7352&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p style=\"text-align: center\"><strong>Ann\u00e9e<\/strong> : 2020<br \/><strong>Auteur<\/strong>\u00a0: SOPEXA<br \/><strong>Nombre de pages<\/strong> : 44<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]Etude Sopexa Tendances marketing et opportunit\u00e9s pour les produits fran\u00e7ais sur le march\u00e9 suisse &nbsp; Cette \u00e9tude, financ\u00e9e par Le Minist\u00e8re de l\u2019Agriculture et de [&hellip;]<\/p>\n","protected":false},"author":747,"featured_media":8600,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-8579","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude SOPEXA : tendances marketing &amp; 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