{"id":14665,"date":"2026-03-30T14:43:24","date_gmt":"2026-03-30T13:43:24","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14665"},"modified":"2026-03-30T15:00:19","modified_gmt":"2026-03-30T14:00:19","slug":"philippines-2025","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/philippines-2025\/","title":{"rendered":"Philippines (2025)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; 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background_enable_image=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#f6f6f6&Prime; custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|auto||-23px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1 class=\"et_pb_module_header\">Philippines (2025)<\/h1>\n<p>&nbsp;<\/p>\n<p>R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l&rsquo;Agriculture, de l&rsquo;Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente aux entreprises fran\u00e7aises de l&rsquo;agroalimentaire les \u00e9l\u00e9ments cl\u00e9s pour se positionner sur les fili\u00e8res strat\u00e9giques du march\u00e9 philippin.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www2.businessfrance.fr\/l\/591721\/2026-03-26\/y5z3t7&Prime; button_text=\u00a0\u00bbJe t\u00e9l\u00e9charge l&rsquo;\u00e9tude\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbJe t\u00e9l\u00e9charge l&rsquo;\u00e9tude (1)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p><span data-ogsc=\"black\" data-olk-copy-source=\"MessageBody\">Les Philippines, avec plus de 115 millions d\u2019habitants et une classe moyenne en forte croissance, constituent un march\u00e9 porteur pour les entreprises fran\u00e7aises de l\u2019agriculture et de l\u2019agroalimentaire. La hausse du pouvoir d\u2019achat, l\u2019urbanisation rapide et l\u2019occidentalisation des modes de consommation soutiennent la demande en produits alimentaires transform\u00e9s, ingr\u00e9dients de qualit\u00e9 et solutions agricoles modernes.<\/span><\/p>\n<p><span data-ogsc=\"black\">\u00a0<\/span><\/p>\n<p><span data-ogsc=\"black\">L\u2019agriculture philippine, encore centrale dans l\u2019\u00e9conomie, est confront\u00e9e \u00e0 des d\u00e9fis structurels majeurs comme la faible production locale, la d\u00e9pendance aux importations, la vuln\u00e9rabilit\u00e9 climatique et les crises sanitaires, notamment dans l\u2019\u00e9levage. Ces contraintes g\u00e9n\u00e8rent des besoins importants en solutions pour l\u2019\u00e9levage, en particulier en nutrition animale, g\u00e9n\u00e9tique, \u00e9quipements et bios\u00e9curit\u00e9, ainsi qu\u2019en technologies adapt\u00e9es \u00e0 la modernisation des exploitations et \u00e0 l\u2019am\u00e9lioration de la productivit\u00e9.<\/span><\/p>\n<p><span data-ogsc=\"black\">\u00a0<\/span><\/p>\n<p><span data-ogsc=\"black\">C\u00f4t\u00e9 agroalimentaire, la mont\u00e9e en gamme du march\u00e9 int\u00e9rieur et le dynamisme du secteur HORECA stimulent la demande en produits import\u00e9s \u00e0 valeur ajout\u00e9e, notamment les produits laitiers, la boulangerie\u2011viennoiserie\u2011p\u00e2tisserie, les fruits, les l\u00e9gumes et les produits carn\u00e9s. Le march\u00e9 des vins et spiritueux, encore de niche, est en croissance et la France y b\u00e9n\u00e9ficie d\u2019une image premium reconnue, en particulier sur les vins, le champagne et le cognac.<\/span><\/p>\n<p><span data-ogsc=\"black\">\u00a0<\/span><\/p>\n<p><span data-ogsc=\"black\">Les Philippines sont engag\u00e9es dans plusieurs accords commerciaux r\u00e9gionaux et les n\u00e9gociations en cours d\u2019un accord de libre\u2011\u00e9change entre l\u2019Union europ\u00e9enne et les Philippines pourraient, \u00e0 terme, faciliter l\u2019acc\u00e8s au march\u00e9 pour les entreprises europ\u00e9ennes. Dans l\u2019intervalle, l\u2019acc\u00e8s au march\u00e9 reste encadr\u00e9 par une r\u00e9glementation stricte et une forte sensibilit\u00e9 au prix, ce qui impose aux acteurs fran\u00e7ais d\u2019\u00eatre bien structur\u00e9s, de s\u2019appuyer sur des partenaires locaux solides et de d\u00e9velopper une pr\u00e9sence commerciale active dans un environnement concurrentiel international.<\/span><\/p>\n<p><span data-ogsc=\"black\">\u00a0<\/span><\/p>\n<p><span data-ogsc=\"black\">\u00c0 travers cette \u00e9tude, Business France apporte les \u00e9l\u00e9ments cl\u00e9s pour se positionner sur les fili\u00e8res strat\u00e9giques du march\u00e9 philippin.<\/span><\/p>\n<div>\n<p><span data-ogsc=\"black\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><b><span data-ogsc=\"black\">Fili\u00e8res couvertes par l\u2019\u00e9tude :<\/span><\/b><\/p>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Solutions pour l\u2019\u00e9levage<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Produits\u00a0laitiers<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Produits carn\u00e9s<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Fruits et l\u00e9gumes (focus pommes)<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Boulangerie\u2011Viennoiserie\u2011P\u00e2tisserie<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Vins et spiritueux<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\">Alimentation infantile<\/li>\n<\/ul>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_4_text_color=\u00a0\u00bb#000000&Prime; header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques des \u00e9tudes<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2025<\/p>\n<p><strong>Auteurs<\/strong> : Equipe Etudes sur mesure de Business France, avec le soutien de la CCI France-Philippines (CCIFP).\u00a0<\/p>\n<p style=\"text-align: left;\"><strong>Nombre de pages<\/strong> : 154<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]Philippines (2025) &nbsp; R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l&rsquo;Agriculture, de l&rsquo;Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette [&hellip;]<\/p>\n","protected":false},"author":1033,"featured_media":4914,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-14665","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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