{"id":14633,"date":"2026-03-24T16:08:49","date_gmt":"2026-03-24T15:08:49","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14633"},"modified":"2026-03-24T16:08:54","modified_gmt":"2026-03-24T15:08:54","slug":"maroc-2025","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/maroc-2025\/","title":{"rendered":"Maroc (2025)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#D6D5C933″ custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ background_image=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/wp-content\/uploads\/sites\/937\/Maroc_052025_1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb10%||10%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ background_color=\u00a0\u00bb#f6f6f6″ custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|auto||-23px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_text_color=\u00a0\u00bb#000000″ header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n

Maroc (2025)<\/h1>\n
<\/p>\n
R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l’Agriculture, de l’Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente un panorama des besoins, des circuits d\u2019acc\u00e8s et des perspectives de la fili\u00e8re des \u00e9quipements agricoles et agroalimentaires au Maroc pour les entreprises fran\u00e7aises.<\/span>
\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttp:\/\/www2.businessfrance.fr\/l\/591721\/2026-03-23\/y5ygt4″ button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ _builder_version=\u00a0\u00bb4.16″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le Maroc, acteur agricole majeur \u00e0 la crois\u00e9e de l\u2019Europe et de l\u2019Afrique, acc\u00e9l\u00e8re la modernisation de ses fili\u00e8res agricoles et agroalimentaires dans un contexte de fortes contraintes climatiques et de mont\u00e9e en gamme des attentes du march\u00e9 local et export.<\/p>\n
\n
Un march\u00e9 en mutation\u202f<\/strong>: le secteur agricole marocain, confront\u00e9 \u00e0 un stress hydrique in\u00e9dit et \u00e0 la volatilit\u00e9 des rendements, investit massivement dans l\u2019irrigation intelligente, la m\u00e9canisation et la digitalisation de l\u2019agriculture.<\/li>\n
Structuration et mont\u00e9e en gamme de l\u2019agro-industrie<\/strong>\u202f: la transformation des produits alimentaires b\u00e9n\u00e9ficie d\u2019investissements soutenus port\u00e9s par des interprofessions et des acteurs industriels actifs, des programmes publics ambitieux (plus d\u2019un milliard d\u2019euros par an investit pour le programme G\u00e9n\u00e9ration Green) et une structuration autour de grands groupes et coop\u00e9ratives.<\/li>\n
Concurrence et attentes\u202f<\/strong>: si l\u2019offre fran\u00e7aise b\u00e9n\u00e9ficie d\u2019une image positive, d\u2019une expertise reconnue et de sa proximit\u00e9 g\u00e9ographique et culturelle, elle doit composer avec une concurrence europ\u00e9enne, turque et chinoise de plus en plus pr\u00e9sente, et r\u00e9pondre \u00e0 une forte sensibilit\u00e9 prix du march\u00e9.<\/li>\n<\/ul>\n
Destin\u00e9e aux entreprises exportatrices, fournisseurs de solutions et \u00e9quipements, interprofessions, acteurs institutionnels souhaitant structurer ou renforcer leur pr\u00e9sence sur le march\u00e9 marocaine, cette \u00e9tude dresse un panorama actualis\u00e9 des besoins, des circuits d\u2019acc\u00e8s et des perspectives pour les entreprises fran\u00e7aises dans 6 grandes fili\u00e8res\u202f:<\/p>\n
\n
Amont agricole\u202f:<\/strong><\/li>\n<\/ul>\n
– Solutions pour les \u00e9levages (aviculture, bovins lait et viande)
\n– Solutions pour les cultures v\u00e9g\u00e9tales (mara\u00eechage, arboriculture, grandes cultures)
\n– Services agricoles (conseil, formation, AgTech)<\/p>\n
\n
Industries agroalimentaires\u202f(mati\u00e8res premi\u00e8res, \u00e9quipements, emballages) :<\/strong><\/li>\n<\/ul>\n
– Transformation des produits carn\u00e9s
\n– Transformation laiti\u00e8re
\n– Minoterie et transformation pour la Boulangerie, Viennoiserie, P\u00e2tisserie
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_4_text_color=\u00a0\u00bb#000000″ header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n
Caract\u00e9ristiques de l’\u00e9tude<\/strong><\/h4>\n
Ann\u00e9e<\/strong> : 2025<\/p>\n
Auteurs<\/strong> : Equipe Etudes sur mesure de Business France, avec le soutien de la Chambre fran\u00e7aise de Commerce et d’Industrie du Maroc (CFCIM)<\/p>\n
Nombre de pages<\/strong> : 141<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]Maroc (2025) R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l’Agriculture, de l’Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette […]<\/p>\n","protected":false},"author":1025,"featured_media":14635,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-14633","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMaroc (2025) - Etudes-agro<\/title>\n<meta name=\"description\" content=\"\u00c9tudes et publications en partenariat avec le Minist\u00e8re de l'Agriculture et de l'Alimentation - 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