{"id":14573,"date":"2026-02-24T18:06:26","date_gmt":"2026-02-24T17:06:26","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14573"},"modified":"2026-02-26T09:33:42","modified_gmt":"2026-02-26T08:33:42","slug":"danemark-2025","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/danemark-2025\/","title":{"rendered":"Danemark (2025)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<h1 class=\"et_pb_module_header\">Danemark (2025)<\/h1>\n<p>&nbsp;<\/p>\n<p>R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l&rsquo;Agriculture, de l&rsquo;Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s du march\u00e9 danois pour l\u2019offre fran\u00e7aise en <span data-teams=\"true\">produits agroalimentaires et vins.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttp:\/\/www2.businessfrance.fr\/l\/591721\/2026-02-24\/y5smgv\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<p>Avec 6 M d\u2019habitants et l&rsquo;un des niveaux de vie les plus \u00e9lev\u00e9s d&rsquo;Europe, le Danemark repr\u00e9sente non seulement un march\u00e9 de niche mais \u00e9galement une <strong>v\u00e9ritable porte d\u2019entr\u00e9e vers la Scandinavie<\/strong>, gr\u00e2ce \u00e0 sa <strong>position g\u00e9ographique strat\u00e9gique.<\/strong><\/p>\n<p>En d\u00e9pit d\u2019un revenu confortable, le profil du consommateur danois est marqu\u00e9 par un paradoxe essentiel \u00e0 ma\u00eetriser :<\/p>\n<p>\u2022 <strong>La sensibilit\u00e9 au prix est particuli\u00e8rement forte,<\/strong> dop\u00e9e par une culture de la promotion et du multi-enseigne.<br \/>\u2022<strong> Qu\u00eate de sens :<\/strong> si la demande est structurelle pour les produits innovants et que le segment premium b\u00e9n\u00e9ficie de l\u2019essor de la Nouvelle Cuisine Nordique, le Danemark s\u2019impose surtout comme un eldorado pour les produits durables (1er pays au monde pour le bio \/ habitant).<br \/>\u2022 <strong>Ouverture culturelle :<\/strong> une curiosit\u00e9 naturelle pour les produits \u00e9trangers, avec bien souvent une prime \u00e0 la qualit\u00e9 accord\u00e9e au savoir-faire fran\u00e7ais.<\/p>\n<p>Si le march\u00e9 est ouvert et mature, la concurrence europ\u00e9enne y est vive et la mainmise de l\u2019Allemagne et des Pays-Bas dans certains secteurs reste difficile \u00e0 contester. <strong>Les acheteurs danois sont r\u00e9put\u00e9s pour leur approche directe et leur organisation rigoureuse<\/strong>. Pour se faire une place, une entreprise fran\u00e7aise doit imp\u00e9rativement respecter <strong>des pr\u00e9requis indispensables :<\/strong> <strong>r\u00e9activit\u00e9 op\u00e9rationnelle<\/strong>, savoir <strong>justifier son prix,<\/strong> une <strong>communication concise et qui va droit \u00e0 l\u2019essentiel<\/strong>, et bien s\u00fbr une <strong>adaptation au march\u00e9<\/strong> (format, recette, storytelling et bien s\u00fbr emballage).<\/p>\n<p>Pour optimiser vos chances, cette \u00e9tude vous livrera les cl\u00e9s du march\u00e9 danois et analysera les tendances de consommation et les circuits de distribution de<strong> 7 fili\u00e8res \u00e0 potentiel<\/strong> pour l\u2019offre fran\u00e7aise :<\/p>\n<p>\u2022 Les produits de la mer<br \/>\u2022 Les produits carn\u00e9s<br \/>\u2022 Les produits laitiers<br \/>\u2022 Les produits d\u2019\u00e9picerie<br \/>\u2022 La boulangerie-viennoiserie-p\u00e2tisserie<br \/>\u2022 Les vins<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_4_text_color=\u00a0\u00bb#000000&Prime; header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2025<\/p>\n<p><strong>Auteurs<\/strong> : Bureau Business France Danemark<\/p>\n<p style=\"text-align: left;\"><strong>Nombre de pages<\/strong> : 221<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]Danemark (2025) &nbsp; R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l&rsquo;Agriculture, de l&rsquo;Agro-Alimentaire et de la Souverainet\u00e9 alimentaire, cette [&hellip;]<\/p>\n","protected":false},"author":1025,"featured_media":14571,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-14573","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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