{"id":14389,"date":"2025-03-12T09:27:53","date_gmt":"2025-03-12T08:27:53","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14389"},"modified":"2025-03-28T16:53:48","modified_gmt":"2025-03-28T15:53:48","slug":"italie-2024","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/italie-2024\/","title":{"rendered":"Italie (2024)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#D6D5C933″ custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ background_image=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/wp-content\/uploads\/sites\/937\/AdobeStock_127231441.jpeg\u00a0\u00bb custom_padding=\u00a0\u00bb10%||10%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ background_color=\u00a0\u00bb#f6f6f6″ custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|auto||-23px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_text_color=\u00a0\u00bb#000000″ header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]\n

Italie (2024)<\/h1>\n
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R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s du march\u00e9 italien pour pour l\u2019offre fran\u00e7aise en amont agricole (cultures v\u00e9g\u00e9tales et \u00e9levage)<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www2.businessfrance.fr\/l\/591721\/2025-03-11\/y3kgjy\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb||divi||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ _builder_version=\u00a0\u00bb4.16″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n
L\u2019Italie, un march\u00e9 agricole strat\u00e9gique pour les entreprises fran\u00e7aises<\/span><\/b>\u00a0<\/span><\/p>\n
Avec son agriculture diversifi\u00e9e et son r\u00f4le cl\u00e9 dans l\u2019agroalimentaire europ\u00e9en, l\u2019Italie offre un march\u00e9 attractif pour les entreprises fran\u00e7aises des \u00e9quipements agricoles. Fortement ancr\u00e9 dans des traditions agricoles r\u00e9gionales, le pays se distingue par son <\/span>\u00e9levage bovin et laitier<\/span><\/b>, sa <\/span>viticulture de renomm\u00e9e mondiale<\/span><\/b> et ses <\/span>cultures m\u00e9diterran\u00e9ennes<\/span><\/b> comme l\u2019ol\u00e9iculture, les agrumes et les c\u00e9r\u00e9ales. L\u2019Italie est \u00e9galement un leader dans les <\/span>produits agroalimentaires transform\u00e9s<\/span><\/b>, notamment les fromages AOP, la charcuterie et les p\u00e2tes.<\/span>\u00a0<\/span><\/p>\n
Des opportunit\u00e9s li\u00e9es \u00e0 la modernisation et \u00e0 la durabilit\u00e9<\/span><\/b>\u00a0<\/span><\/p>\n
Face aux d\u00e9fis du changement climatique et \u00e0 l\u2019\u00e9volution des normes environnementales, le secteur agricole italien cherche \u00e0 moderniser ses infrastructures et \u00e0 adopter des solutions plus durables. L\u2019<\/span>optimisation de l\u2019irrigation<\/span><\/b>, la <\/span>r\u00e9duction de l\u2019usage des intrants chimiques<\/span><\/b> et l\u2019<\/span>automatisation des exploitations<\/span><\/b> sont des priorit\u00e9s pour de nombreux agriculteurs. L\u2019essor des labels de qualit\u00e9 (bio, AOP, IGP) renforce \u00e9galement la demande pour des technologies innovantes et des \u00e9quipements adapt\u00e9s aux exigences de tra\u00e7abilit\u00e9 et de durabilit\u00e9.<\/span>\u00a0<\/span><\/p>\n
La <\/span>viticulture italienne<\/span><\/b>, secteur phare de l\u2019\u00e9conomie agricole, se tourne vers des pratiques plus respectueuses de l\u2019environnement, avec une demande croissante en solutions pour la gestion des sols, le contr\u00f4le des maladies et l\u2019am\u00e9lioration de la production. Le secteur de l\u2019\u00e9levage, quant \u00e0 lui, fait face \u00e0 des d\u00e9fis li\u00e9s au bien-\u00eatre animal et \u00e0 la gestion des co\u00fbts de production, cr\u00e9ant un besoin en <\/span>nouvelles technologies d\u2019alimentation et de surveillance du b\u00e9tail<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n
Un march\u00e9 soutenu par des financements europ\u00e9ens et une demande int\u00e9rieure forte<\/span><\/b>\u00a0<\/span><\/p>\n
L\u2019Italie b\u00e9n\u00e9ficie de financements importants via la <\/span>Politique Agricole Commune (PAC)<\/span><\/b> et les plans nationaux d\u2019investissement dans l\u2019agriculture durable. L\u2019essor du <\/span>circuit court et des produits de terroir<\/span><\/b> offre aussi de nouvelles perspectives aux fournisseurs d\u2019\u00e9quipements et de solutions agroalimentaires.<\/span>\u00a0<\/span><\/p>\n
Toutefois, la concurrence locale est forte, avec des entreprises italiennes bien implant\u00e9es et des producteurs particuli\u00e8rement attach\u00e9s \u00e0 l\u2019identit\u00e9 r\u00e9gionale de leurs produits. Pour r\u00e9ussir sur ce march\u00e9, les entreprises fran\u00e7aises doivent miser sur leur expertise en <\/span>innovation technologique<\/span><\/b>, en <\/span>agriculture de pr\u00e9cision<\/span><\/b> et en <\/span>transformation agroalimentaire<\/span><\/b>, tout en adaptant leur offre aux sp\u00e9cificit\u00e9s du march\u00e9 italien.<\/span>\u00a0<\/span><\/p>\n
<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#000000″ header_4_text_color=\u00a0\u00bb#000000″ header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n
Caract\u00e9ristiques de l’\u00e9tude<\/strong><\/h4>\n
Ann\u00e9e<\/strong> : 2024<\/p>\n
Auteurs<\/strong> : Business France Italie<\/span><\/p>\n
Nombre de pages<\/strong> : 169<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
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