{"id":14358,"date":"2025-03-11T16:24:52","date_gmt":"2025-03-11T15:24:52","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14358"},"modified":"2025-03-11T16:35:04","modified_gmt":"2025-03-11T15:35:04","slug":"vietnam-2024","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/vietnam-2024\/","title":{"rendered":"Vietnam (2024)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1 class=\"et_pb_module_header\">Vietnam (2024)<\/h1>\n<p>&nbsp;<\/p>\n<p>R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s du march\u00e9 vietnamien pour l\u2019offre fran\u00e7aise <span>en\u00a0<\/span><span data-teams=\"true\">produits agricoles et agroalimentaires<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www2.businessfrance.fr\/l\/591721\/2025-03-07\/y3jv4v\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p><span data-contrast=\"auto\">Le Vietnam, avec pr\u00e8s de 100 millions d\u2019habitants et une classe moyenne en pleine expansion, repr\u00e9sente un march\u00e9 dynamique pour les acteurs fran\u00e7ais des secteurs agricoles et agroalimentaires.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019agriculture reste centrale dans l\u2019\u00e9conomie vietnamienne, port\u00e9e par les fili\u00e8res v\u00e9g\u00e9tales majeures (riz, caf\u00e9, fruits tropicaux) et un secteur de l\u2019\u00e9levage en mutation. L\u2019intensification de la production ces derni\u00e8res ann\u00e9es a n\u00e9anmoins engendr\u00e9 des d\u00e9fis environnementaux et sanitaires de taille qui renforcent la demande en \u00e9quipements modernes : irrigation de pr\u00e9cision, machines agricoles adapt\u00e9es, solutions AgTech et surtout solutions pour l\u2019\u00e9conomie circulaire et la valorisation des sous-produits animaux et v\u00e9g\u00e9taux.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C\u00f4t\u00e9 agroalimentaire, la mont\u00e9e en gamme et l\u2019occidentalisation rapide des habitudes de consommation stimule la production domestique et la demande en produits import\u00e9s (produits laitiers, \u00e9picerie fine, boulangerie-p\u00e2tisserie, fruits temp\u00e9r\u00e9s). Le march\u00e9 des vins et spiritueux offre \u00e9galement de belles perspectives : la consommation progresse et la France b\u00e9n\u00e9ficie d\u2019une image premium, notamment sur le vin rouge, le champagne et le cognac, tr\u00e8s pris\u00e9s des classes ais\u00e9es.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019accord de libre-\u00e9change UE-Vietnam (EVFTA) facilite l\u2019acc\u00e8s au march\u00e9 gr\u00e2ce \u00e0 la r\u00e9duction progressive des droits de douane mais les entreprises doivent composer avec des normes strictes en mati\u00e8re de s\u00e9curit\u00e9 alimentaire et de tra\u00e7abilit\u00e9. Au-del\u00e0 des barri\u00e8res r\u00e9glementaires, les acteurs fran\u00e7ais doivent \u00e9galement se structurer et se pr\u00e9parer pour se positionner avec succ\u00e8s sur ce march\u00e9 en constante \u00e9volution et o\u00f9 la concurrence est intense et mondiale.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A travers cette \u00e9tude, Business France vous donne les \u00e9l\u00e9ments strat\u00e9giques pour se lancer avec succ\u00e8s sur plusieurs fili\u00e8res strat\u00e9giques du march\u00e9 vietnamien\u202f: \u202f\u202f<\/span><\/p>\n<p>Fili\u00e8res couvertes par l\u2019\u00e9tude :<\/p>\n<ul>\n<li><span class=\"TextRun SCXW97520624 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97520624 BCX8\">Solutions pour les cultures v\u00e9g\u00e9tales<\/span><\/span><span class=\"EOP SCXW97520624 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW72589623 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW72589623 BCX8\">Solutions pour l\u2019\u00e9levage<\/span><\/span><span class=\"EOP SCXW72589623 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW40471246 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40471246 BCX8\">Equipements IAA<\/span><\/span><span class=\"EOP SCXW40471246 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW203797161 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203797161 BCX8\">Produits laitiers<\/span><\/span><span class=\"EOP SCXW203797161 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW204491266 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204491266 BCX8\">Produits d\u2019\u00e9picerie<\/span><\/span><span class=\"EOP SCXW204491266 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li>BVP<\/li>\n<li><span class=\"TextRun SCXW46179704 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46179704 BCX8\">Fruits (focus pommes et kiwis)<\/span><\/span><span class=\"EOP SCXW46179704 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW250908232 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250908232 BCX8\">Vins et spiritueux<\/span><\/span><span class=\"EOP SCXW250908232 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_4_text_color=\u00a0\u00bb#000000&Prime; header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2024<\/p>\n<p><strong>Auteurs<\/strong> : <span data-olk-copy-source=\"MessageBody\">Margot Le Guernigou<\/span><\/p>\n<p style=\"text-align: left;\"><strong>Nombre de pages<\/strong> : 197<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]Vietnam (2024) &nbsp; R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14381,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-14358","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietnam (2024) - Etudes-agro<\/title>\n<meta name=\"description\" content=\"\u00c9tudes et publications en partenariat avec le Minist\u00e8re de l&#039;Agriculture et de l&#039;Alimentation - P\u00f4le \u00c9tudes -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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