{"id":14196,"date":"2025-02-20T17:36:05","date_gmt":"2025-02-20T16:36:05","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=14196"},"modified":"2025-03-28T16:54:47","modified_gmt":"2025-03-28T15:54:47","slug":"peninsule-iberique-2024","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/peninsule-iberique-2024\/","title":{"rendered":"P\u00e9ninsule ib\u00e9rique (2024)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#F6F6F6&Prime; custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|auto||-23px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1>\u00a0\u00a0<\/h1>\n<h4 class=\"et_pb_module_header\"><span style=\"color: #000000;\">P\u00e9ninsule ib\u00e9rique : Espagne &amp; Portugal (2024)<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la et Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s <span>des march\u00e9s espagnol et portugais pour l\u2019offre fran\u00e7aise en amont agricole (cultures v\u00e9g\u00e9tales et \u00e9levage)<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www2.businessfrance.fr\/l\/591721\/2025-02-20\/y3fw8k\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428eff\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb min_height=\u00a0\u00bb784.9px\u00a0\u00bb custom_margin=\u00a0\u00bb2%|auto|-54px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p>L\u2019Espagne et le Portugal, deux pays \u00e0 forte tradition agricole, offrent aux entreprises fran\u00e7aises un terrain d\u2019opportunit\u00e9s riche et dynamique. Premier producteur agricole de la r\u00e9gion, l\u2019Espagne se distingue par ses fili\u00e8res animales performantes, notamment le porc \u2013 premier secteur d\u2019\u00e9levage du pays \u2013 ainsi que la production bovine et avicole. Le Portugal, en parall\u00e8le, oriente son d\u00e9veloppement vers des mod\u00e8les plus durables, misant sur des \u00e9levages de qualit\u00e9 et des pratiques agro\u00e9cologiques innovantes.<\/p>\n<p>Dans ce contexte, les d\u00e9fis climatiques et environnementaux, tels que la gestion de l\u2019eau et l\u2019optimisation des ressources, incitent les exploitants ib\u00e9riques \u00e0 investir dans des solutions technologiques avanc\u00e9es. Les besoins en \u00e9quipements modernes sont en forte croissance, qu\u2019il s\u2019agisse de syst\u00e8mes d\u2019irrigation de pr\u00e9cision, de solutions AgTech, d\u2019\u00e9quipements de transformation agricole ou de nouvelles technologies pour le bien-\u00eatre animal.<\/p>\n<p>L\u2019Espagne et le Portugal b\u00e9n\u00e9ficient \u00e9galement de soutiens financiers europ\u00e9ens, tels que la Politique Agricole Commune (PAC), qui facilitent la modernisation des exploitations et l\u2019adoption de pratiques plus performantes et respectueuses de l\u2019environnement. N\u00e9anmoins, la concurrence locale et internationale reste forte. Les entreprises fran\u00e7aises, reconnues pour leur expertise et leur innovation, doivent adapter leurs offres aux sp\u00e9cificit\u00e9s du march\u00e9 ib\u00e9rique pour s\u2019y imposer durablement.<\/p>\n<ul><\/ul>\n<p><span data-contrast=\"auto\">L\u2019\u00e9tude r\u00e9alis\u00e9e par Business France apporte un \u00e9clairage strat\u00e9gique sur trois grandes fili\u00e8res en P\u00e9ninsule Ib\u00e9rique :<\/span><span>\u00a0<br \/><\/span><span data-contrast=\"auto\">&#x1f539;<\/span><span data-contrast=\"auto\"> \u00c9levage (porcin, bovin, avicole, ovin-caprin)<\/span><span>\u00a0<br \/><\/span><span data-contrast=\"auto\">&#x1f539;<\/span><span data-contrast=\"auto\"> Cultures v\u00e9g\u00e9tales (c\u00e9r\u00e9ales, fruits et l\u00e9gumes, ol\u00e9iculture)<\/span><span>\u00a0<br \/><\/span><span data-contrast=\"auto\">&#x1f539;<\/span><span data-contrast=\"auto\"> Viticulture, un secteur cl\u00e9 avec une demande croissante en solutions modernes et durables.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gr\u00e2ce \u00e0 cette analyse approfondie, les entreprises fran\u00e7aises disposent des informations essentielles pour mieux comprendre les enjeux locaux, identifier les partenaires strat\u00e9giques et d\u00e9velopper une approche commerciale efficace sur ces march\u00e9s \u00e0 fort potentiel.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2024<\/p>\n<p><strong>Auteurs<\/strong> : <span data-olk-copy-source=\"MessageBody\">Jos\u00e9-Manuel FRASQUET, Sara GARCIA, Joseph TEMPESTINI<\/span><\/p>\n<p style=\"text-align: left;\"><strong>Nombre de pages<\/strong> : 202<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]\u00a0\u00a0 P\u00e9ninsule ib\u00e9rique : Espagne &amp; Portugal (2024) &nbsp; R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14214,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-14196","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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