{"id":13798,"date":"2024-12-09T16:59:26","date_gmt":"2024-12-09T15:59:26","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=13798"},"modified":"2025-02-06T11:21:02","modified_gmt":"2025-02-06T10:21:02","slug":"etude-hopscotch-sopexa-le-marche-vietnamien-tendances-marketing-opportunites-pour-les-produits-francais","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/etude-hopscotch-sopexa-le-marche-vietnamien-tendances-marketing-opportunites-pour-les-produits-francais\/","title":{"rendered":"Etude HOPSCOTCH SOPEXA : Le march\u00e9 vietnamien : Tendances Marketing &#038; Opportunit\u00e9s pour les produits fran\u00e7ais"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1>\u00a0Etude <span data-olk-copy-source=\"MessageBody\">Hopscotch <\/span>Sopexa<\/h1>\n<h1>Tendances marketing et opportunit\u00e9s pour les produits fran\u00e7ais sur le march\u00e9 vietnamien<\/h1>\n<p>&nbsp;<\/p>\n<p><span><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Cette \u00e9tude men\u00e9e par <strong>Hopscotch Sopexa<\/strong> et financ\u00e9e par le <strong>Minist\u00e8re de l\u2019Agriculture, de la Souverainet\u00e9 Alimentaire et de la For\u00eat,<\/strong> a pour objectif de d\u00e9gager les grandes tendances en mati\u00e8re de consommation ainsi que le marketing qui en d\u00e9coule, dans le secteur de l\u2019alimentaire au Vietnam.<\/span><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www2.businessfrance.fr\/l\/591721\/2024-12-09\/y2zg4h\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||-60px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_enable_color=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p>Nouveau pays industrialis\u00e9 et pilier des \u00ab b\u00e9b\u00e9s Tigres \u00bb asiatiques, le Vietnam est un pays jeune (33 ans d\u2019\u00e2ge m\u00e9dian) et dynamique (5% de croissance en 2023). Avec un peu plus de 100 millions d\u2019habitants, il est le 16e pays le plus peupl\u00e9 au monde. Sa population est encore \u00e0 majorit\u00e9 rurale (60,5%), mais tend \u00e0 se concentrer dans les trois grands centres urbains que sont Hano\u00ef, H\u00f4-Chi-Minh-Ville et Ha\u00efphong. Ce sont dans ces m\u00e9tropoles que les mutations de la soci\u00e9t\u00e9 s\u2019observent en premier lieu.<\/p>\n<p>Si elle n\u2019est que le 22e fournisseur du Vietnam en valeur, la France est le premier fournisseur europ\u00e9en. Ses exportations y sont en progression, profitant du d\u00e9veloppement \u00e9conomique du Vietnam, qui passe par une ouverture aux produits \u00e9trangers, notamment agroalimentaires.<\/p>\n<p>L\u2019\u00e9tude se focalise sur le march\u00e9 vietnamien des produits alimentaires et des boissons. A travers l\u2019analyse de cinq grandes tendances de consommation, elle fait ressortir les enjeux, les d\u00e9fis et les opportunit\u00e9s pour l\u2019offre fran\u00e7aise.<\/p>\n<ul><\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FF7352&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2024<br \/><strong>Auteur<\/strong>\u00a0: HOPSCOTCH SOPEXA<br \/><strong>Nombre de pages<\/strong> : 58<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]\u00a0Etude Hopscotch Sopexa Tendances marketing et opportunit\u00e9s pour les produits fran\u00e7ais sur le march\u00e9 vietnamien &nbsp; Cette \u00e9tude men\u00e9e par Hopscotch Sopexa et financ\u00e9e par 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