{"id":13131,"date":"2023-03-21T18:35:04","date_gmt":"2023-03-21T17:35:04","guid":{"rendered":"https:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=13131"},"modified":"2023-10-19T09:40:39","modified_gmt":"2023-10-19T08:40:39","slug":"portugal-2022","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/portugal-2022\/","title":{"rendered":"Portugal (2022)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.8.2&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.8.2&Prime; 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_builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.13.0&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1>\u00a0<\/h1>\n<h4 class=\"et_pb_module_header\">PORTUGAL (2022)<\/h4>\n<p>&nbsp;<\/p>\n<p>R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la Souverainet\u00e9 alimentaire, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s du march\u00e9 portugais pour l\u2019offre fran\u00e7aise en produits alimentaires, boissons et solutions pour l&rsquo;\u00e9levage.<\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/formulaire-etudes\/\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#11370c\u00a0\u00bb button_bg_color=\u00a0\u00bb#b3d971&Prime; button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#11370c\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/zv5FMd6Sdxk\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][et_pb_text _builder_version=\u00a0\u00bb4.13.0&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p>Avec plus de 10 millions d\u2019habitants, le Portugal est un march\u00e9 sur lequel la France a des parts \u00e0 prendre. Facilement accessible par camion, membre de la zone euro, les circuits d&rsquo;importation y sont facilit\u00e9s par la dimension humaine. La grande distribution est tr\u00e8s concentr\u00e9e. On trouve deux enseignes fran\u00e7aises (Auchan et Intermarch\u00e9) parmi les 5 principaux acteurs. Port\u00e9e par une culture festive et un tourisme croissant, la RHD y est particuli\u00e8rement dynamique. Enfin, le e-commerce est croissant quoiqu&rsquo;encore plus faible qu&rsquo;ailleurs en Europe.<\/p>\n<p>Sur ce march\u00e9 sensible aux prix et tr\u00e8s friand de marques distributeurs, notre principal concurrent est de tr\u00e8s loin l&rsquo;Espagne. Gardons n\u00e9anmoins un \u0153il vigilant sur les performances de la concurrence locale et des autres comp\u00e9titeurs europ\u00e9ens, en fonction des secteurs \u00e9tudi\u00e9s (par exemple : Italie sur les produits gourmets, Allemagne sur la distribution discount, Belgique sur la bi\u00e8re, Pays-Bas sur les fromages, Royaume-Uni sur les alternatives v\u00e9g\u00e9tales&#8230;).<\/p>\n<p>Fili\u00e8res couvertes par l\u2019\u00e9tude :<\/p>\n<ul>\n<li>Produits gourmets (produits laitiers, BVP et snacking)<\/li>\n<li>Fruits et l\u00e9gumes<\/li>\n<li>Produits aquatiques<\/li>\n<li>Produits bio<\/li>\n<li>Alternatives aux produits carn\u00e9s<\/li>\n<li>Bi\u00e8res et vins effervescents<\/li>\n<li>Solutions pour les \u00e9levages.<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.1&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#B8DB7D\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.13.0&Prime; text_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2022<\/p>\n<p><strong>Auteurs<\/strong> : Ath\u00e9na\u00efs PINARD LEGRY<\/p>\n<p style=\"text-align: left;\"><strong>Nombre de pages<\/strong> : 183<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]\u00a0 PORTUGAL (2022) &nbsp; R\u00e9alis\u00e9e par le service \u00c9tudes sur mesure, en partenariat avec le minist\u00e8re de l\u2019Agriculture et de la Souverainet\u00e9 alimentaire, cette \u00e9tude [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13133,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-13131","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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