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La Pologne compte parmi les 15 principaux importateurs mondiaux de produits agricoles et agroalimentaires. 11\u00e8me client de la France, et en progression r\u00e9guli\u00e8re, elle offre son lot d’opportunit\u00e9s. Si le consommateur polonais est toujours \u00e0 la recherche de promotions ou du meilleur rapport qualit\u00e9-prix, il est aussi de plus en plus influenc\u00e9 par les tendances venant d\u2019Europe occidentale : app\u00e9tence pour les sp\u00e9cialit\u00e9s \u00e9trang\u00e8res<\/strong>, int\u00e9r\u00eat grandissant pour les produits sains<\/strong> (bio, clean labels, v\u00e9g\u00e9tariens, v\u00e9gans\u2026) et pratique toujours plus fr\u00e9quente du snacking<\/strong>. Le d\u00e9veloppement \u00e9conomique du pays a aussi favoris\u00e9 l\u2019\u00e9mergence d\u2019une classe plus ais\u00e9e, dispos\u00e9e \u00e0 payer plus pour des produits de meilleure qualit\u00e9.<\/p>\n Cette \u00e9tude d\u00e9taille notamment l\u2019\u00e9tat des importations, de la consommation, des circuits de distribution, de la concurrence, ainsi que les opportunit\u00e9s pour l\u2019offre fran\u00e7aise sur cinq fili\u00e8res cl\u00e9s.<\/p>\n Fili\u00e8res couvertes par\u00a0l\u2019\u00e9tude\u00a0:<\/p>\n Ann\u00e9e<\/strong> : 2022<\/p>\n Auteurs<\/strong> : Zaneta DRZAZGA, Florian SERVAIS, Robert MATECKI, Julia OLKIEWICZ, St\u00e9phanie LEO<\/p>\n Nombre de pages<\/strong> : 98<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" [et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0″ fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module] POLOGNE\u00a0 (2022) R\u00e9alis\u00e9e en partenariat avec le minist\u00e8re de l\u2019Agriculture et de l\u2019Alimentation, cette \u00e9tude pr\u00e9sente les circuits de distribution et les opportunit\u00e9s […]<\/p>\n","protected":false},"author":675,"featured_media":11879,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-11921","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\n
Caract\u00e9ristiques de l’\u00e9tude<\/strong><\/h4>\n