{"id":11864,"date":"2022-04-01T15:59:22","date_gmt":"2022-04-01T14:59:22","guid":{"rendered":"http:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=11864"},"modified":"2025-02-06T11:04:14","modified_gmt":"2025-02-06T10:04:14","slug":"chaines-de-valeur-2022","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/chaines-de-valeur-2022\/","title":{"rendered":"Cha\u00eenes de valeur (2022)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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sticky_enabled=\u00a0\u00bb0&Prime;]\n<h1 class=\"et_pb_module_header\">CHA\u00ceNES DE VALEUR COMMERCIALES ET LOGISTIQUES EN CHINE, EN ALLEMAGNE ET AUX ETATS-UNIS (2022)<\/h1>\n<p>&nbsp;<\/p>\n<p>Cette \u00e9tude des cha\u00eenes de valeur commerciales d\u00e9crypte les diff\u00e9rentes \u00e9tapes d\u2019acheminement d\u2019un produit alimentaire fini de son port d\u2019origine en France jusqu\u2019au consommateur final en Chine, en Allemagne ou aux Etats-Unis, trois march\u00e9s strat\u00e9giques pour la France.<\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/formulaire-etudes\/\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LES PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#428EFF\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_enable_color=\u00a0\u00bbon\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][et_pb_video _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<p style=\"text-align: justify;\">La Chine est devenue le premier importateur mondial de produits agricoles et agroalimentaires en 2020. La demande y est importante dans toutes les cat\u00e9gories de produits. L&rsquo;Allemagne est, de son c\u00f4t\u00e9, selon les ann\u00e9es le premier ou le second d\u00e9bouch\u00e9 de la France pour les exportations agricoles et agroalimentaires. Quant aux Etats-Unis, la France s\u2019est hiss\u00e9e au 3e rang des fournisseurs devant la Chine en 2019, et a conserv\u00e9 sa position en 2020 et 2021.<\/p>\n<p style=\"text-align: justify;\">L\u2019analyse des cha\u00eenes de valeur commerciales et logistiques est bas\u00e9e sur l\u2019\u00e9tude d\u00e9taill\u00e9e de 17 couples produits\/pays permettant de mieux conna\u00eetre les r\u00f4les des acteurs intervenant dans le transport, l\u2019importation, la distribution et la commercialisation des produits et estimer la marge de chacun de ces maillons. Avec les t\u00e9moignages d&rsquo;entreprises locales de la distribution et de la logistique sont abord\u00e9es plusieurs questions :\u00a0 quels maillons composent la cha\u00eene de valeur ? Quels poids ont-ils dans cette cha\u00eene ? Quels services assurent-ils ? Ces \u00e9tudes sont faites pour les exportateurs souhaitant se lancer sur ces march\u00e9s matures ou am\u00e9liorer leurs connaissances et se situer en termes de marges pratiqu\u00e9es par les diff\u00e9rents interm\u00e9diaires impliqu\u00e9s dans la distribution de leurs produits.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#428EFF\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#000000&Prime; header_4_text_color=\u00a0\u00bb#000000&Prime; header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<h4 style=\"text-align: center;\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p><strong>Ann\u00e9e<\/strong> : 2022<\/p>\n<p><strong>Auteurs<\/strong> : Emilie DYAN, Manilay SAITO, C\u00e9leste COLINET, Charles MARIOT, Juliette CHAUVEAU, Jacques EPANGUE, Christian HAMM, B\u00e9atrice OPILLARD, Roland LANDRIOT, Doris REIFENHAUSER, Denis ABRAHAM, C\u00e9line MAYOUSSIER, Nicolas FURIO, Yvane ABIVEN, St\u00e9phanie LEO<\/p>\n<p><strong>Nombre de pages<\/strong> : 105 (Allemagne), 112 (Etats-Unis), 88 (Chine)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]CHA\u00ceNES DE VALEUR COMMERCIALES ET LOGISTIQUES EN CHINE, EN ALLEMAGNE ET AUX ETATS-UNIS (2022) &nbsp; Cette \u00e9tude des cha\u00eenes de valeur commerciales d\u00e9crypte les diff\u00e9rentes [&hellip;]<\/p>\n","protected":false},"author":748,"featured_media":11879,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-11864","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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