{"id":10920,"date":"2022-01-14T16:48:09","date_gmt":"2022-01-14T15:48:09","guid":{"rendered":"http:\/\/event.businessfrance.fr\/etudes-agro\/?page_id=10920"},"modified":"2022-04-25T08:51:56","modified_gmt":"2022-04-25T07:51:56","slug":"italie-2021-2","status":"publish","type":"page","link":"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/italie-2021-2\/","title":{"rendered":"Italie (2021)"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.8.2&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.8.2&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.13.0&Prime; background_image=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/wp-content\/uploads\/sites\/937\/Italie-2-scaled.jpeg\u00a0\u00bb custom_padding=\u00a0\u00bb10%||10%||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.13.0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.13.0&Prime; background_color=\u00a0\u00bb#D6D5C933&Prime; custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.13.0&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb40px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||3%||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h1>ITALIE<\/h1>\n<p>&nbsp;<\/p>\n<h4 class=\"et_pb_module_header\">EXPORTER DES PRODUITS ALIMENTAIRES EN ITALIE (2021)<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>Cette \u00e9tude s&rsquo;int\u00e9resse aux opportunit\u00e9s d\u2019affaires dans le secteur agroalimentaire italien. Elle se compose en neuf parties : un panorama g\u00e9n\u00e9ral des besoins et attentes des circuits de distribution alimentaire, suivi de huit zooms sectoriels.<\/strong><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/event.businessfrance.fr\/etudes-agro\/formulaire-etudes\/\u00a0\u00bb button_text=\u00a0\u00bbJE T\u00c9L\u00c9CHARGE LE PDF\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbBouton t\u00e9l\u00e9charger\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb16px\u00a0\u00bb button_text_color=\u00a0\u00bb#11370c\u00a0\u00bb button_bg_color=\u00a0\u00bb#b3d971&Prime; button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb96px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb|600|||||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe092;||divi||400&Prime; button_icon_color=\u00a0\u00bb#11370c\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12px|55px|12px|45px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=rnbjo7khyKk&amp;feature=youtu.be\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center\">Allemagne et France au coude \u00e0 coude<\/h4>\n<p><strong><\/strong><\/p>\n<p style=\"text-align: justify\">Les importations italiennes de produits agricoles et agroalimentaires se sont \u00e9lev\u00e9es \u00e0 42,5 Md\u20ac en 2020, ce qui en fait le 4\u00e8me importateur \u00e0 l\u2019\u00e9chelle de l\u2019Union europ\u00e9enne. La France, son deuxi\u00e8me fournisseur juste derri\u00e8re l\u2019Allemagne, y exporte majoritairement des animaux vivants, des produits laitiers, des produits carn\u00e9s, des c\u00e9r\u00e9ales et pr\u00e9parations \u00e0 base de c\u00e9r\u00e9ales et des boissons alcoolis\u00e9es.\u00a0<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center\">Des opportunit\u00e9s \u00e0 saisir dans la grande distribution et la restauration<\/h4>\n<p><strong><\/strong><\/p>\n<p style=\"text-align: justify\">L\u2019Italie offre de nombreuses opportunit\u00e9s pour les produits fran\u00e7ais, principalement \u00e0 travers les circuits des GMS et de l\u2019HORECA. La distribution de d\u00e9tail se r\u00e9partit entre la Grande Distribution (75% du total) peu concentr\u00e9e, avec des cha\u00eenes principalement implant\u00e9es au niveau r\u00e9gional et local et tr\u00e8s comp\u00e9titives sur leur march\u00e9, et une distribution traditionnelle dont le poids reste encore important.<\/p>\n<h4 style=\"text-align: center\">Recommandations pour dynamiser les exportations en Italie<\/h4>\n<p><strong><\/strong><\/p>\n<p style=\"text-align: justify\">L\u2019image et le savoir -faire de l\u2019offre fran\u00e7aise sont appr\u00e9ci\u00e9s des op\u00e9rateurs italiens. Il est toutefois crucial de savoir adapter son offre (recettes, prix, packagings\u2026) et sa d\u00e9marche commerciale pour p\u00e9n\u00e9trer le march\u00e9 italien, en raison de la fragmentation des r\u00e9seaux de distribution et des sp\u00e9cificit\u00e9s culturelles et r\u00e9gionales marqu\u00e9es.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2&Prime; text_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#11370c\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center\">Les zooms sectoriels<\/h4>\n<p><span>Les experts Business France ont identifi\u00e9 huit fili\u00e8res porteuses en Italie pour le secteur alimentaire fran\u00e7ais :<\/span><\/p>\n<ul>\n<li>Produits laitiers<\/li>\n<li style=\"text-align: justify\">Volailles avec label<\/li>\n<li style=\"text-align: justify\">Viande bovine<\/li>\n<li style=\"text-align: justify\">Les alternatives v\u00e9g\u00e9tales<\/li>\n<li style=\"text-align: justify\"><span style=\"font-size: 20px\">Les produits de la mer<\/span><\/li>\n<li style=\"text-align: justify\">Boulangerie-Viennoiserie-P\u00e2tisserie<\/li>\n<li style=\"text-align: justify\">Produits traiteur frais et snacking<\/li>\n<li style=\"text-align: justify\">Les fruits et l\u00e9gumes<\/li>\n<\/ul>\n<p>Pour chaque fili\u00e8re, l&rsquo;\u00e9tude d\u00e9crit l&rsquo;offre locale, la distribution et pr\u00e9sente les perspectives et les recommandations.<\/p>\n<p style=\"text-align: justify\">\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.1&Prime; width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.1&Prime; custom_padding=\u00a0\u00bb20px|40px|20px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#B8DB7D\u00a0\u00bb border_style_all=\u00a0\u00bbdotted\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2&Prime; text_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_text_color=\u00a0\u00bb#11370C\u00a0\u00bb header_4_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<h4 style=\"text-align: center\"><strong>Caract\u00e9ristiques de l&rsquo;\u00e9tude<\/strong><\/h4>\n<p style=\"text-align: center\"><strong>Ann\u00e9e<\/strong> : 2021<\/p>\n<p style=\"text-align: center\"><strong>Auteurs<\/strong> : Luigina TRENTO, Tilia GUERIN-CALMETTES, Ang\u00e9lique PETELET, Allison MAIGRET, Julian GAUTIER, Beatrice ATTOLINI, Julia GONNELLA, Alessandra EMANUELLI, Jacopo VOLPATO, St\u00e9phanie LEO, Marie MANAS<\/p>\n<p style=\"text-align: center\"><strong>Nombre de pages<\/strong> : 304<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_dcsbcm_divi_breadcrumbs_module hide_currentbreadcrumb=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; fontsbreadcrumblinks_font=\u00a0\u00bb|300|||||||\u00a0\u00bb fontsbreadcrumblinks_text_color=\u00a0\u00bb#3A3936&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_dcsbcm_divi_breadcrumbs_module]ITALIE &nbsp; EXPORTER DES PRODUITS ALIMENTAIRES EN ITALIE (2021) &nbsp; Cette \u00e9tude s&rsquo;int\u00e9resse aux opportunit\u00e9s d\u2019affaires dans le secteur agroalimentaire italien. Elle se compose en [&hellip;]<\/p>\n","protected":false},"author":747,"featured_media":10904,"parent":4155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-10920","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italie (2021) - Etudes-agro<\/title>\n<meta name=\"description\" content=\"\u00c9tudes et publications en partenariat avec le Minist\u00e8re de l&#039;Agriculture et de l&#039;Alimentation - P\u00f4le \u00c9tudes -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/event.businessfrance.fr\/etudes-agro\/nos-etudes\/italie-2021-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italie (2021) - 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