Joëlle ANDELY, Regional Manager West & Central Africa – ELLA AFRIQUE
Joelle Andely is a passionate expert in marketing and product development within the beauty industry, with a deep interest in multicultural audiences across Europe, Africa, and the United States. She is recognized for her ability to analyze consumer trends and develop innovative strategies that drive brand growth.
After studying management at Kedge Business School in France and the University of St. Gallen in Switzerland, Joelle began her career with major international companies such as L’Oréal, Procter & Gamble, Coty, and L’Occitane. Through these experiences, she developed strong expertise in brand management, creating disruptive products, and
launching innovations, primarily for the European market.
In 2023, enriched by these experiences, Joelle chose to support cosmetic brands in their expansion, into emerging Francophone African markets or among multicultural audiences in Europe and the United States. Among her clients is Uncover Skincare, which she advises on product innovation and expansion strategy following a $3 million fundraising round.
Today, Joelle serves as the Regional Manager at Ella Afrique, where she is responsible for the performance of a brand portfolio, including Estée Lauder, Shiseido, Dolce & Gabbana, GBB, and Mercedes, in key West and Central African markets. Thanks to her entrepreneurial spirit and deep knowledge of the cosmetics industry, she plays a key role in enhancing the presence of beauty brands among multicultural consumers.