Justine TAFFARELLO, Regional Sales Manager Retail (EMEA) – VALRHONA
Graduating in 2016 with a dual Franco-American master’s degree in Global Innovation Management (from IAE Aix-en-Provence and NC State University in the USA), Justine Taffarello joined Chocolaterie Weiss after her studies to take on export development missions. For six years, she contributed to the brand’s expansion in the EMEA region, working closely with distributors and pastry chefs across a large geographic area.
Since 2023, Justine has held the position of Regional Sales Manager for Retail for Valrhona Selection brands in Europe, the Middle East, and North Africa. This role covers a diverse client base, from airlines (such as Emirates or Qatar Airways) to major European retailers.
Raised in a family of restaurateurs, Justine has a particular interest in the world of gastronomy. She notably obtained the Wine & Spirit Educational Trust (Level 2) certification in 2020 to deepen her knowledge of viticulture.
An entrepreneurial spirit, Justine is involved in various business development projects, notably through associations such as Les Entrep’s Aix-Marseille and Startup Weekend.